ABOUT

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​My professional foundation was built at a young age within my family's salon, where I began cultivating my expertise in the beauty industry from the age of twelve. Observing my parents' work, I developed a deep appreciation for the craft's significant impact: our ability to reveal a client's inherent beauty and boost their self-confidence is a powerful responsibility.

I began assisting my mother professionally at thirteen and was consistently met with positive client feedback. This early validation solidified my belief in my technical aptitude and set me on a path toward competitive excellence. I went on to achieve the distinction of Multi-Champion in prestigious hair competitions across Russia and Europe.

I am profoundly grateful to the over thirty esteemed coaches and mentors who contributed to my technical education. The competition arena provided an unparalleled environment for mastering advanced techniques. However, I identified a significant gap between these high-concept skills and their practical application in a daily salon environment.

To address this, I pioneered a methodology focused on deconstructing complex competition elements. I systematically adapted, combined, and simplified them to create efficient, wearable, and sophisticated styles for the discerning client. My strategic approach is architectural: first, establishing the foundational form, key elements, and guiding lines, followed by precise separation. This ensures a clear vision and streamlined execution for every hairstyle.

This innovative and intelligent approach to hairstyling has established my reputation within the global professional community. It has afforded me the opportunity to collaborate with major industry brands, perform live for audiences of thousands, and travel internationally to share my expertise. I am now actively engaged in shaping the future of the industry through competitive coaching, large-scale stage performances, and advanced masterclass education, dedicated to elevating both the art and business of hairdressing.